Before we begin any project, we perform a detailed analysis of your needs in order to recommend an effective strategy for your business online. That strategy will employ some or all of the products and services shown below. The end result will enable you to apply the strengths of Web 2.0 to drive specific and measurable outcomes for your business.
- Web Site Design, Development, and Installation
- Joomla
- WordPress
- Graphic Design
- E-Commerce Techniques and Implementation
- Web Site Hosting
- Maintenance
- Internet Marketing
- Email Marketing
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- SMM (Social Media Marketing)
- Multimedia
- Pricing
- Special Packages
Web Site Design
RKN Studio can create any Website to meet your needs … from a very simple design to a complicated, graphic-heavy, e-commerce platform. We specialize in blogs that create a presence for your business online and allow you to engage your online community in value-laden dialogue.
Because each Website or blog is unique and requires very personal attention, we typically like to have a couple of conversations where we can come up with a strong conceptual foundation on which to build our design. Once we’ve had a couple of discussions to make sure we are on the same page, you will receive an estimate of what your new site will entail, both price and time-wise.
Joomla
Joomla is an award-winning content management system (CMS), which enables you to build Web sites and powerful online applications. The content management system allows you to keep track of every piece of content on your Web site, much like your local public library keeps track of books and stores them. Content can be simple text, photos, music, video, documents, or just about anything you can think of.
A major advantage of using a CMS is that it requires almost no technical skill or knowledge to manage. Since the CMS manages all your content, you don't have to. Many aspects, including its ease-of-use and extensibility, have made Joomla one of the most popular Web site softwares available.
WordPress
WordPress is a state-of-the-art publishing platform with a focus on aesthetics, web standards and usability. More simply, WordPress is what you use when you want to work WITH your blogging software, not against it. WordPress started as a basic blogging system, but evolved to be used as full content management system through thousands of plugins, widgets, and themes. WordPress is limited only by your imagination.
RKN Studio is one of the few companies in Santa Clarita that offers WordPress blog design packages for a VERY affordable price. We have years of hands-on experience building and maintaining WordPress blogs, and we have used wheresmydamnanswer.com as a test case for many of our new development tools.
Graphic Design
RKN Studio works with its clients on graphic design projects, ranging from the initial website and logo concept to print design such as business cards, letterhead, window clings, car magnets and more. RKN Studio also has great relationships with vendors who help their customers with affordable quality printing.
E-Commerce
In today’s economy, the pace of business is fast, and that of ebusiness is even faster. Electronic commerce (also referred to as ecommerce) is a set of defined commercial processes to create an easy streamlined online business transaction. Ecommerce is used worldwide and for the most part, it is set up in a specific way that is universal. An ecommerce store can also be termed as a virtual store showing an entire range of products through one website. According to market surveys, the total profit earned through physical brick and mortar stores is lower than the overall revenue they have to make to sustain their existence. In difficult times of a global economic recession, more companies are experimenting with ecommerce stores for promotion of their products/services.
To both consumers and businesses, connectivity plays an important part as it is the key factor determining the whole business. From the business point of view, Ecommerce provides better connectivity for its potential customer as their respective website can be accessed virtually from anywhere through Internet. This way, more potential customers can get in touch with the company's business which eliminates the limits of location. From the customer standpoint, Ecommerce is much more convenient as they can browse through a whole website or catalog without hassle, compare prices between products, buying from another country and on top of that, they can do it while at home or at work, without any necessity to move a single inch from their chair.
Ecommerce proves to be more convenient as online trading has less red tape compared to traditional commerce method. In global market sense, the appearance of Ecommerce as a pioneer has opened up various windows of opportunities for a variety of other companies and investors.
RKN Studio believes that ecommerce will certainly continue to mature in the global market and eventually, it will become an essential business plan for a company in order to survive and stay competitive in the ever changing market. We are very knowledgeable about how to help you best get your product/service into an ecommerce platform.
Web Site Hosting
RKN Studio offers cost-effective and environmentally-conscious hosting for your Website. We work with a "green energy" server company that has invested in Wind Energy and purchases certified Renewable Energy Credits (RECs) to help offset server emissions.
RKN Studio's hosting packages provide:
- Unlimited Sub Domains, FTP Accounts, and Email Accounts
- 99.9% Uptime Guarantee
- Flexible, Easy to Use Control Panel (Latest cPanel)
- Website Statistics: AWStats, Webalizer, Raw Log Manager, Referrer and Error Logs
- Fantastico: Instant Shopping Carts, Blogs, Portals, Forums, Counters, Formmail
- Password Protected Directories and Custom Error Pages
- Web Based File Manager, Hotlink Protection, IP Deny Manager, Redirect URL Programming and Database Features
- Unlimited MySQL Databases with phpMyAdmin Access
- Programming Language: CGI, Fast CGI, PHP 5, Ruby on Rails, Perl, Python, SSI
- Programming Modules: Curl, CPAN, GD Library, ImageMagick
- System Management: SSH Access and Cron Job Scheduling
RKN Studio includes email services with your domain name for all of our hosting accounts. With your hosting account, we will set up the following for your email:
- Unlimited POP3 Email Accounts with SMTP
- WebMail Access: Horde, SquirrelMail, RoundCube
- Receive your email to your phone via IMAP Support
- Prevent spam with SpamAssassin
- Unlimited Autoresponders, Mail Forwards, Email Aliases, Mailing Lists
Maintenance
On the Web today, your site must constantly evolve, growing to meet your marketing strategy and adding new and interesting content. We offer a variety of Website support plans that can suit your business needs. For infrequent changes, we can arrange a per-hour fee. For more involved and high-traffic sites, we can either work on a per-update fee or a per-month flat rate for support. We’re as flexible with your Website as you need us to be.
Internet Marketing
After your Website design is complete, we have just begun to serve you. The objective now becomes to drive traffic and visitors to your Website with all the means of online marketing in our arsenal.
Email Marketing
Email marketing promotions and newsletters are proven ways to increase your customer sales and grow your business. RKN Studio can set you up to start effectively marketing your business online utilizing over 500 professional templates. You will easily be able to see who opens your emails, clicks your links, and forwards the information to their contacts. The RKN Studio email marketing plans allow you to get measurable results from your email campaigns, and the beautiful part of it is ... there is no technical expertise required!
SEO (Search Engine Optimization)
While competition in the search results is stiff, RKN Studio can help you expand your Website’s ranking on Google, Yahoo, and Bing. We perform the following processes to isolate your niche, capitalize on your competitive advantages, and achieve maximum visibility:
- Keyword research
- Content analysis
- Relevant market selection
- Website optimization
- Local directory submissions
- Search engine submissions
- Traffic optimization
On top of this, we provide a 3-month report on the performance of your SEO program and train you in the most effective means of maintaining your exposure. These services can be performed for an existing site or a brand new site – either one will generate positive and measurable results.
SEM (Search Engine Marketing)
Otherwise known as PPC (pay-per-click), search marketing is a cost-effective means for driving traffic to your site from searchers that are looking for your product or service. RKN Studio will perform the following services to drive leads and/or sales through your site without “breaking the bank”:
- Market analysis
- Keyword research
- Campaign and reporting set-up
- Ad copy generation and optimization
- Campaign management and optimization
- Contextual campaigns
- Traffic quality
- Expansion proposals
In addition, RKN Studio will provide a 3-month report on the performance of your SEM program and train you how to maintain your sales.
SMM (Social Media Marketing)
Social Media Marketing is an online marketing strategy which uses social networks to increase sales prospects, awareness, and marketing abilities of an online business. The Website owner tactically selects and participates in online communities, blogs, and other social media sites. The members of these networks share data, links, sites, news, information and opinions. By participating in these social network, your business can increase reciprocal links, quality inbound links, and communication among like-minded Websites.
In doing business online today, it is becoming more important to be connected to social media sites, such as:
- Digg
- Stumbleupon
- Youtube
- Flickr
- ... and more
RKN Studio can help you take the first steps of getting into social media marketing, or we can help you take your current campaign to the next level.
Multimedia
Today’s audiences on the Web are extremely responsive to video and other media, and thanks to improvement in digital recording and sharing technologies, it doesn’t cost an arm and a leg to produce them. RKN Studio can create short videos and podcasts that entertain, educate your audience, and showcase your unique assets - all with the potential for achieving viral reach.
Pricing
For any job that you hire RKN Studio to do, there are a number of pricing options available for you to choose from. Your costs will vary depending on the amount of design work being done for your website. Naturally, there are many factors to consider, such as:
- Who are your target audiences?
- Is there a need for original artwork, or will your company provide a finished logo or banner?
- Will the artwork be used only for websites, or does the resolution of pictures and banners need to be higher for print?
- Do you intend to sell products online?
Regardless of what you hire us to do, we are confident that you will find we are very easy to work with and receptive to all your needs.
Special Packages
As a qualified web design company that believes in reasonable pricing, RKN Studio offers several economical packages. As of the new year, we have three special packages for Web Site Design and three for Internet Marketing. Contact us to take advantage of these discounts.
To start building your business online today, click here to fill out our New Client Questionnaire!
Thank you for investing your valuable time to help build our communities, one leader at a time.
- Sonia Rodriguez
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